Event Details

The event kicks off with packet pickup at 7:30 a.m. on Sunday, September 27th at Smuttynose Brewery in Hampton, NH. The 5k starts at 9:30 a.m. and the party goes until 1 p.m.! Click a section below for more details.

The Course

The Will Run For Beer 5k offers runners a rare chance to see where the world’s best craft beer is made! The race begins at 9:30 a.m., starting and finishing at Smuttynose Brewery, and is followed by a rockin’ after-party (more details below). All runners receive a commemorative race t-shirt, free food, and free beer from our friends at Smuttynose (21+ only).

The 5k course is relatively flat and traverses quiet, tree-lined streets in scenic Hampton, NH.

The After-Party

The Will Run For Beer 5k is much more than just a road race. Following the 5k, there’s a huge party until 1 p.m. and EVERYTHING’s included with the cost of your registration!

  • A Cookout with hamburgers, hotdogs, veggie burgers, and cole slaw
  • Locally-produced Stonyfield Yogurt
  • Wood-fired American Flatbread pizza
  • Live music from Crab Shack, one of NH’s best cover bands
  • Delicious Smuttynose craft beer (2 per person – 21+)
  • Tours of the new LEED-certified Brewery

Your friends and family can join the fun for just $15, including access to all food and two beers (21+)!  Extra food tickets are available at the event for $20.

Smuttynose Brewery Tours

There will be FREE* tours of the Smuttynose Brewery every half hour starting at 9 a.m. Because of the large crowd expected at the 5K, when you arrive to the event, please head to the Smuttynose Smerch Shop immediately inside the brewery to sign up for your tour. Tours last about 15 minutes during this event.

Come walk between, under and around our towering 270 barrel fermenting tanks and embrace the savory, sharp, sweet smells of yeast, malts and hops. Accompanied by a Smuttynose tour guide, you’ll stroll the floor beside bottlers and brewers hard at work, seeing how delicious craft brews are made inside our state-of-the-art, Leed Certified brewery. For those who are 21+, tasting cards are available for purchase. Tastings are $4 each and get you 4 samples of Smuttynose beers of your choice in our tasting area.

Kiddos are welcome on the tour, just please keep them with you at all times. Also, we urge anyone taking the tour to wear appropriate footwear, avoiding sandals, open-toed shoes or flip-flops.

*There is no cost, but we ask that you make a $2 minimum donation to one of our charity partners. Donation boxes are located on the tour route inside the brewery.

Packet Pick-up

You’ll receive your race bib and shirt at the Registration Tent on the morning of the race from 7:30 a.m. to 9:15 a.m.! Look for the “Registration” signs in the parking lot of the Smuttynose Brewery. We can’t mail out shirts if you don’t pick yours up at the event, so don’t oversleep!

Directions & Parking


PLEASE PLAN AHEAD and arrive 1 hour or more before the race.  Parking is 1/2 mile to 3/4 mile away.  The earlier you get here, the better your parking spot.  Late arrivals will have a good 3/4 mile hike to get their number.

The Will Run For Beer 5k will take place at the Smuttynose Brewery. However, there is no parking at the brewery. Please go to 1 Merrill Industrial Drive, Hampton, New Hampshire 03842.


Notice: No Parking at the Brewery

Parking is FREE! Once you turn onto Towle Farm Road, look for “Race Parking” signs. There’s no parking at the brewery, so cars will be parked in a lot about a 1/2 mile away at 1 Merrill Drive, Hampton, NH 03842. It’s then a relatively short walk to the Start/Finish area at the brewery.

Ready To Run?

Reserve your spot today at the 11th Annual Will Run For Beer 5k!